Most clay masks are just clay. They clean by drying everything out, including the moisture your skin actually needs. Our products suspends purifying clay in a base of Glycerin and Hyaluronic Acid, so it pulls out impurities without touching your barrier. You get the deep clean without the tight, cracked feeling after.

No, and that's the whole point. Traditional clay masks crack and flake as they dry, which damages your moisture barrier over time. This formula stays soft on the skin throughout. You'll feel it working, but you won't feel it stripping.

Yes. Heartleaf Extract and Aloe Vera are both in here specifically for sensitive and reactive skin. That said, every skin is different — we always recommend a patch test on your inner arm before your first full application, just to see how your skin responds.

7-10 minutes is the sweet spot. Long enough for the clay to do its work, not so long that you're over-treating your skin. If you're new to clay masks, start with 7 minutes.

2 to 3 times a week works well for most skin types. If your skin is on the drier or more sensitive side, once a week is a good place to start and build from there.

Most people notice softer, clearer skin after the first use. Visibly tighter pores and more balanced oil production typically show up within 2 to 4 weeks of regular use.

We'd always recommend checking with your doctor before introducing new skincare during pregnancy or breastfeeding, just to be safe.